Grosses

'Home' Shocks with $15.6 Million Opening Day; 'Get Hard' Holds Its Own with $12.9 Million BowMarch 28, 2015 03:35 AM

by BoxOffice Staff

Fox reports that DreamWorks' Home shocked with a huge $15.6 million opening day yesterday, easily distancing itself in first place. The first-day figure represents a 34 percent improvement over The Croods' first day two years ago ($11.65 million) and 95 percent stronger than last year's Mr. Peabody & Sherman ($8.02 million). Despite a generic title and DreamWorks' wavering reputation over the past few years, Home was able to capitalize on voice talent that appeals to young and old audiences alike with Jim Parsons, Rihanna, and Steve Martin taking center stage. While early word of mouth isn't much to write home about (68 percent audience score, 48 percent critic score), the minimal number of family options in theaters right now should help the flick enjoy a healthy lifespan. BoxOffice projects a stunning $58 million opening weekend.

Warner Bros. reports that Get Hard bowed to a strong $12.91 million in second place on Friday. The Will Ferrell-Kevin Hart comedy superstar team-up opened in line with the likes of The Other Guys ($13.1 million opening day), Blades of Glory ($12.4 million), and just 10 percent behind Ride Along ($14.4 million). With few successful comedies in the market over recent months, the teaming proved to be an irresistible one for Ferrell and Hart fans. Unfortunately, early word of mouth isn't positive: the film registered a lackluster "B" CinemaScore, while the Rotten Tomatoes audience has given it a disappointing 66 percent rating through Saturday morning (on top of critics' 33 percent). Even still, BoxOffice is projecting a hearty $34.5 million opening weekend.

The Divergent Series: Insurgent posted $6.85 million in third place yesterday, down 68 percent from its first day last Friday. That drop is slightly sharper than Divergent's 64 percent second Friday drop last year, and puts Insurgent at an eight-day total of $71.2 million (about 7.5 percent behind Divergent). BoxOffice projects $21.6 million for its sophomore frame.

Disney's Cinderella was off 50 percent from last Friday to $4.73 million yesterday. With $137.24 million in the bank domestically, the film is eyeing a third weekend total around $17.5 million.

Buzzy horror hit It Follows cracked the top five and pulled $1.4 million on Friday as it expanded into semi-wide release across 1,218 screens for an $1,160 per-theater average. That gives the flick $2.15 million in all so far. BoxOffice projects $4.5 million this weekend.

Daily domestic gross

DateDayDay no.Top 10 GrossLW%Total Daily GrossTop movie of the day
Mar 26Thu085$7,195,923-18%$8,115,089The Divergent Series: Insurgent
Mar 25Wed084$7,576,303-18%$8,609,560The Divergent Series: Insurgent
Mar 24Tue083$10,447,443-8%$11,644,006The Divergent Series: Insurgent
Mar 23Mon082$8,568,297-6%$9,590,478The Divergent Series: Insurgent
Mar 22Sun081$29,956,912-2%$32,726,337The Divergent Series: Insurgent
Mar 21Sat080$47,889,4670%$52,997,123The Divergent Series: Insurgent
Mar 20Fri079$39,525,6396%$42,689,975The Divergent Series: Insurgent
Mar 19Thu078$8,733,90555%$9,867,785Cinderella (2015)
Mar 18Wed077$9,193,61953%$10,507,758Cinderella (2015)
Mar 17Tue076$11,372,85645%$12,781,628Cinderella (2015)
Mar 16Mon075$9,129,00151%$10,294,233Cinderella (2015)
Mar 15Sun074$30,423,65762%$33,646,111Cinderella (2015)
Mar 14Sat073$48,063,26151%$53,808,669Cinderella (2015)
Mar 13Fri072$37,271,07470%$40,968,951Cinderella (2015)
Mar 12Thu071$5,635,5271%$6,784,702The Second Best Exotic Marigold Hotel
Mar 11Wed070$6,017,99111%$7,207,535CHAPPiE
Mar 10Tue069$7,818,4156%$9,236,589CHAPPiE
Mar 09Mon068$6,044,813-2%$7,184,144CHAPPiE
Mar 08Sun067$18,806,367-16%$22,281,789CHAPPiE
Mar 07Sat066$31,906,261-20%$37,849,894CHAPPiE
Mar 06Fri065$21,870,579-17%$25,281,227CHAPPiE
Mar 05Thu064$5,595,366-20%$6,540,753Focus (2015)
Mar 04Wed063$5,437,989-18%$6,342,022Focus (2015)
Mar 03Tue062$7,353,428-20%$8,437,822Focus (2015)
Mar 02Mon061$6,190,411-14%$7,135,151Focus (2015)
Mar 01Sun060$22,451,606-18%$25,848,483Focus (2015)