Grosses

'Fifty Shades of Grey' Seizes $136.8M in Two Weeks; 'Kingsman' Claims $73.9MFebruary 27, 2015 12:52 PM

by Daniel Garris

Universal's Fifty Shades of Grey took in $1.79 million on Thursday to continue to lead the daily box office. The successful erotic romantic drama was up 1 percent over Wednesday's performance and down a sizable 58 percent from last Thursday. With Warner's Focus arriving in theatres today, Fifty Shades of Grey is widely expected to fall out of first place this weekend. Fifty Shades of Grey was the week's top film with a weekly take of $29.93 million. That was down a massive 72 percent from the film's opening week performance. Despite the second weekend decline, Fifty Shades of Grey continues to perform very well with $136.84 million through two weeks of release.

Fox's Kingsman: The Secret Service held steady in second place with $1.36 million. The Matthew Vaughn directed graphic novel adaptation was up 3 percent over Wednesday and down a solid 41 percent from last Thursday. Kingsman claimed second place for the week with $24.36 million. That was down a respectable 51 percent from the film's opening week performance and brings the film's two-week total to a stronger than expected $73.95 million.

Warner's American Sniper took in $0.822 million to remain in third place. The blockbuster Clint Eastwood directed film starring Bradley Cooper was up 4 percent over Wednesday and down just 29 percent from last Thursday. American Sniper placed in fifth for the week with $13.45 million. That represented a 40 percent decline from the previous frame and places the film's total gross at $323.41 million after 42 days of wide release.

McFarland, USA stayed in fourth place with $0.740 million. After experiencing a very sharp daily percentage decline on Wednesday, Disney's well received sports drama starring Kevin Costner rebounded nicely on Thursday by increasing 12 percent over Wednesday. McFarland, USA took fourth place this week with a seven-day start of $14.18 million, which was on the higher end of pre-release expectations.

The SpongeBob Movie: Sponge Out of Water rounded out the day's unchanged top five with $0.675 million. The successful 3D animated film from Paramount was up 14 percent over Wednesday and down 65 percent from last Thursday. The SpongeBob Movie took third place for the week with $19.45 million. That was down a sharp 58 percent from the previous week and brings the film's three-week total to $129.12 million.

The DUFF rounded out its first week of release with a sixth place take of $0.675 million. The low-budget PG-13 rated comedy from CBS Films and Lionsgate was up 17 percent over Wednesday, which is a good sign for the film heading into the weekend. The DUFF exceeded expectations this week with a $12.90 million sixth place start for the frame.

Meanwhile, Paramount's Hot Tub Time Machine 2 continued to drown with a seventh place gross of $0.389 million. The low-budget R-rated comedy sequel was down a troubling 7 percent from Wednesday. Hot Tub Time Machine 2 landed in seventh place for the week with a very disappointing seven-day take of just $7.87 million.

Daily domestic gross

DateDayDay no.Top 10 GrossLW%Total Daily GrossTop movie of the day
Feb 23Mon054$7,237,196-76%$8,152,573Fifty Shades of Grey
Feb 01Sun032$12,515,579-66%$15,451,045American Sniper
Feb 21Sat052$43,708,356-50%$48,152,550Fifty Shades of Grey
Feb 22Sun053$27,348,176-47%$29,859,497The SpongeBob Movie: Sponge Out of Water
Feb 20Fri051$32,745,578-42%$35,490,101Fifty Shades of Grey
Feb 25Wed056$6,668,341-41%$7,563,845Fifty Shades of Grey
Feb 24Tue055$9,182,243-41%$10,246,084Fifty Shades of Grey
Feb 26Thu057$7,000,703-40%$7,919,218Fifty Shades of Grey
Feb 03Tue034$7,825,091-27%$9,632,871American Sniper
Feb 04Wed035$5,819,529-27%$7,262,573American Sniper
Feb 02Mon033$6,475,068-21%$7,970,137American Sniper
Feb 05Thu036$6,165,344-20%$7,567,390American Sniper
Feb 12Thu043$5,969,515-3%$7,081,598The SpongeBob Movie: Sponge Out of Water
Feb 11Wed042$6,138,0135%$7,302,972American Sniper
Feb 10Tue041$8,707,47111%$10,107,168The SpongeBob Movie: Sponge Out of Water
Feb 09Mon040$8,006,17624%$9,255,092The SpongeBob Movie: Sponge Out of Water
Feb 07Sat038$59,153,29842%$65,802,113The SpongeBob Movie: Sponge Out of Water
Feb 15Sun046$51,731,27943%$55,311,414Fifty Shades of Grey
Feb 06Fri037$37,403,46343%$41,046,825The SpongeBob Movie: Sponge Out of Water
Feb 14Sat045$87,900,65949%$94,297,260Fifty Shades of Grey
Feb 13Fri044$56,607,65851%$59,367,401Fifty Shades of Grey
Feb 17Tue048$15,464,92878%$16,622,515Fifty Shades of Grey
Feb 18Wed049$11,340,43885%$12,314,370Fifty Shades of Grey
Feb 19Thu050$11,681,19196%$12,717,704Fifty Shades of Grey
Feb 08Sun039$36,197,013189%$39,971,430The SpongeBob Movie: Sponge Out of Water
Feb 16Mon047$29,941,825274%$32,807,194The SpongeBob Movie: Sponge Out of Water