'Focus' Lands $6.47M Opening Day; 'The Lazarus Effect' Nets $3.8MFebruary 28, 2015 02:35 AM

by BoxOffice Staff

Warner Bros. reports that Focus earned an estimated $6.47 million for its opening day, easily taking first place on Friday. The Will Smith-Margot Robbie con artist flick debuted just under Limitless' $6.6 million first day back in 2011. Unfortunately, early word of mouth appears very mixed as the film received a "B" CinemaScore and sits at a 66 percent user rating on Rotten Tomatoes this morning (where critics disapprove even more at 56 percent). Still, the film's adult-skewing appeal could balance out some of the early complaints about the film throughout the weekend. BoxOffice is projecting an opening frame of $18.5 million.

Relativity's The Lazarus Effect debuted to $3.8 million on Friday as it claimed second place for the day, nearly 24 percent lower than last year's Oculus. The horror pic's early buzz isn't heading in the right direction, though: only 33 percent of Rotten Tomatoes users approve of the film so far, while critics have given it an even lower 14 percent. Given the natural tendency for horror pics to drop off quickly, expect the same here. BoxOffice projects a $9.2 million opening weekend.

Fifty Shades of Grey slid into third place yesterday with $3.5 million, down another 56.5 percent from last Friday. The erotic drama has taken in $140.3 million domestically through 15 days of release, putting it 8 percent ahead of the original Twilight. BoxOffice projects a $9.9 million third weekend.

Fox's Kingsman: The Secret Service continues to display strong holding power as it eased 41 percent from last Friday to $3.12 million in fourth place. The graphic novel adaptation has earned an impressive $77.1 million domestically to date, putting it 1 percent ahead of Daredevil and 31 percent ahead of Jumper through their same release points. Kingsman will also surpass the latter film's final domestic gross of $80.2 million over the weekend. Look for a weekend total around $10.8 million.

Filling out the top five yesterday was The DUFF, down just 50 percent from opening day last week to $2.14 million. The sleeper hit's 8-day total stands at just over $15 million, putting it 15 percent ahead of the pace of That Awkward Moment. BoxOffice projects a $6.5 million weekend.

Three well-received holdovers fought for space just outside the top five yesterday. The SpongeBob Movie: Sponge Out of Water dropped 47.5 percent to $2.11 million, giving it a strong $131.2 total thus far and setting it on course for an $8.9 million frame.

McFarland, USA was off just 45 percent from opening day last week to $1.99 million, bringing its 8-day total to $16.2 million (in line with Draft Day's $15.8 million sum through the same point) as the latest Kevin Costner sports drama eyes a $6.8 million sophomore frame.

Meanwhile, American Sniper added another $1.9 million (off just 30 percent from last Friday), giving it $325.3 million in all domestically. The blockbuster flick should land around $7 million this weekend, and is currently on pace to surpass The Hunger Games: Mockingjay - Part 1 by next weekend to officially become 2014's highest grossing release.

Check BoxOffice on Sunday for official weekend estimates from the studios.

Daily domestic gross

DateDayDay no.Top 10 GrossLW%Total Daily GrossTop movie of the day
Feb 14Sat045$87,900,65949%$94,297,260Fifty Shades of Grey
Feb 07Sat038$59,153,29842%$65,802,113The SpongeBob Movie: Sponge Out of Water
Feb 13Fri044$56,607,65851%$59,367,401Fifty Shades of Grey
Feb 15Sun046$51,731,27943%$55,311,414Fifty Shades of Grey
Feb 21Sat052$43,708,356-50%$48,152,550Fifty Shades of Grey
Feb 06Fri037$37,403,46343%$41,046,825The SpongeBob Movie: Sponge Out of Water
Feb 08Sun039$36,197,013189%$39,971,430The SpongeBob Movie: Sponge Out of Water
Feb 20Fri051$32,745,578-42%$35,490,101Fifty Shades of Grey
Feb 16Mon047$29,941,825274%$32,807,194The SpongeBob Movie: Sponge Out of Water
Feb 22Sun053$27,348,176-47%$29,859,497The SpongeBob Movie: Sponge Out of Water
Feb 17Tue048$15,464,92878%$16,622,515Fifty Shades of Grey
Feb 01Sun032$12,515,579-66%$15,451,045American Sniper
Feb 19Thu050$11,681,19196%$12,717,704Fifty Shades of Grey
Feb 18Wed049$11,340,43885%$12,314,370Fifty Shades of Grey
Feb 24Tue055$9,182,243-41%$10,246,084Fifty Shades of Grey
Feb 10Tue041$8,707,47111%$10,107,168The SpongeBob Movie: Sponge Out of Water
Feb 03Tue034$7,825,091-27%$9,632,871American Sniper
Feb 09Mon040$8,006,17624%$9,255,092The SpongeBob Movie: Sponge Out of Water
Feb 23Mon054$7,237,196-76%$8,152,573Fifty Shades of Grey
Feb 02Mon033$6,475,068-21%$7,970,137American Sniper
Feb 26Thu057$7,000,703-40%$7,919,218Fifty Shades of Grey
Feb 05Thu036$6,165,344-20%$7,567,390American Sniper
Feb 25Wed056$6,668,341-41%$7,563,845Fifty Shades of Grey
Feb 11Wed042$6,138,0135%$7,302,972American Sniper
Feb 04Wed035$5,819,529-27%$7,262,573American Sniper
Feb 12Thu043$5,969,515-3%$7,081,598The SpongeBob Movie: Sponge Out of Water